It is essential therefore for organizations to send for identifyi ng possible market opportunities in regulate to develop, expand and write out in the fierce business environment of our era. This entails constant watch of the organization?s position and the market environment in which it operates. Kotler (though Baker 1996) argues that a structured analysis should be undertaken pass on the following questions: ? Diagnosis : where is the company now and wherefore? ? Prognosis : where is ...If you want to get a full essay, array it on our website: OrderCustomPaper.com
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