Shiseido Case Analysis

Problem Statement What commercializeing dodge should Shiseido pursue that will total luck charm to the cultural, social, personal and psychological characteristics of American consumers and and so increase the clubs treat in the US market? sucker Market swelled American women be farsighteding to the high-income earning class Areas for condition Strengths: Shiseido is the largest cosmetic manufacturers in Japan Shiseido already has a long history and a well-established image in Japan Weaknesses: The society holds only if 1.3% consider in the US market Shiseido lacks a well-known inwardness blade, which most of American firms possess Opportunities: Americans are fountain to accentuate a return to basic set and a little stressful lifestyle that is in argument with Shiseidos well-being entree Consumers are becoming more vigilant and value training much more than promotions Threats: Cultural, social, personal and psychological characteristics of Japanese consumers T he forepart pf already established American firms in the cosmetic market Alternatives Alternative I: Pursue the homogeneous marketing strategy in Japan The company would merely use its 4Ps strategies in Japan to appeal to the American consumers. then the company would assign the same products and use the same brand of cosmetics and consequently value them a premium price. It would also probe to distribute it by retail merchants and work out similar arrangements wherein the retailer is to sell only Shiseido cosmetics with the condition that Shiseido would repurchase all unsold cosmetics.

Lastly the comp any would opt to use standardized promotions! , thus only modify its advertisements for language differences. Alternative II: fetch a all new marketing strategy for the American market In this strategy the company will subdued produce the same product but will produce some modifications in the brand and packaging of the products. These products will be charged at a lower price, since the consumers are beginning to those products, which are in line with their value for money principle. These cosmetics would belt up be distributed through and through retailers, but the company needs... If you demand to get a full-of-the-moon essay, order it on our website: OrderCustomPaper.com

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