Rhetorical Advertisement Analysis Essay

Teen gestation is one of the most serious issues in the American society. Three in ten young young women get pregnant before their twenties. We sacrifice heard about the bad consequences of stripling pregnancy in movies, twaddle shows, news, and m some(prenominal) other social media. The Candies Foundation Organization is a non-profit placement that tries change the way youth in America thinks about jejune pregnancy and parenthood. This giving medication decided to use advertizements to persuade teenagers to consider the consequences of having a baby. Therefore, I chose an advertisement from this organization. And I am here to tell you that this advertisement is so powerful that it is likely to reach its intended auditory sense.The advertisement is quiet of two parts equally. On the left side, it is a portrait of a female person celebrity with a serious facial formulation. On the righteousness side, it is a oppugn written in large font with a small text and an grasp o f a shot glass downstairs it. The question is Not real the way you limningd your first lope, huh? The crib has a simple design. The advertisement is basically black and white with a touch of a hot pink color. This color however appears in the hit of the organization, which is at the bottom of the portrait, and parts of the question.The rhetorical addresss are allow ind in the advertisement to persuade the listening to think about whether or non they are ready to have a baby. The Candies Foundation Organization uses shame to appeal to both women and mans emotions and gain further have for their foundation. It uses sex and emotional appeals and made the advertisement engaging not only to men, but also to women.It uses a more mainstream and modern sex appeal to send the message to its intended listening. There are few advertisements that include a portrait of a female celebrity in them. However, this organization utilise the advantage that celebrities draw audiences at tention. It used a celebrity called Fergie, who is a well-known singer and actress in the modern days. In fact, the portrait successfully made the ad to appeal only to teenagers. enchantment the portrait is attention catching by taking up half(a) of the advertisement, the organization simply used the celebritys facial expression as an emotional appeal.The celebritys face is made more beautiful with a touch of deem-up focvictimization on the eyes. The advertisement gains more attention with this portrait for the simple fact that the celebrity is aspect straight at the audience. However, the celebrity is not smiling or staring(a) at the audience. It is only a conventional look, in fact, the one that slew give when they are talking to someone. It is this look and the emotion she lacks, that creates a pixilated feeling in the audience. It is also this look that attracts perfectly the audiences full attention for the advertisement.The celebrity, a female, to the point, adds credib ility to the advertisement because a female voice has more strength than a males in this situation. Men are forever interested in their opposite sex. Women always have the feelings of jealousy and insecurity. Furthermore, the organization effectively opens the advertisement for all genders by using a female celebrity. Now, the advertisement not only attracts teen girls attention, but also boys. The organization also uses ethos to appeal a spirit in the message. The combination of change adds a special effect to the advertisement, reservation it much easier for the audience to relate the portrait with the text. Since the celebritys picture is gray and white, it mirrors the question perfectly.As soon as the picture captures the audiences attention, the attractive color automatically pulls the attention toward the question. The contrast of the colors used in this advertisement effectively brings out the advertisements own way. It uses a hot-pink color and white for the question an d a raunchy black color as background. Hot-pink color lover or not, the style surely catches the attention of everybody. The white color also stands out in the dark black background, highlighting the question and giving it more importance. An image of a babys crib also lies right below the question, which adds more credibility to the advertisement. The organization is not using an image of a decorative crib in this situation. In fact, it uses an image of a traditionalistic crib.It made the crib look simple, original, and plain, in order to appeal to teenagers alternatively than adults. I consider that the organization assumes that having an image of a crib in the advertisement will lead the audience to realize the message in depth. Therefore, I consider that they are correct with their assumptions. The crib image does make the question more positionful and it encourages teenagers to think seriously about the difficulties of having a child. Unlike other advertisements, the Candie s Foundation uses a single question to reelect their message. Not really the way you pictured your first crib, huh? By using logos, this advertisement leads the audience to question themselves about their sexual decisions. The slang word, crib, has a double meaning of home and babys crib.The exclamation, huh, has a strong sense of interrogation. The combination of these two words gives a better expression and power to the question. Because the advertisement is targeting teenagers instead of adults, the word huh exactly adds credibility to the question. Using logos and ethos, the question is being asked properly along with an image of a baby crib that strikes fear into the audience. After the audience read the question, automatically they start thinking about few ordinary propositions such as Do I want to give a home like this one for my baby? Can I soften all the expenses of having a baby? Do I have a permanent job? Am I old enough? Am I ready to be a mother? Am I ready to be a father? Do I really want a baby at all? Without doubt, they will resolution NO.The organization did not ask the audience these questions directly nor gave any quantitative facts about babies. However, it used logos to make its audience suit logically and then the audience themselves can draw a precise truth from the propositions they have made. After the audience had thought about the question, they inescapably agree with the truth that the advertisement carries. In conclusion, this advertisement is effective. It is strong, meaningful, and attractive at the same time.The rhetorical appeals included have successfully persuaded its intended audience to prevent teen pregnancy. The great combination of pathos, ethos, and logos that the organization used in this advertisement builds a positive thought that will remain in the audiences mind for a long time. This thought deeply discourages teenagers to have sex. This thought can also be a motivation for parents to advise their childre n and furthermore, the organization gains more outside supports to decrease teen pregnancy growth.