Wednesday, May 15, 2019
Internatioanal Business Report Essay Example | Topics and Well Written Essays - 3500 words
Internatioanal demarcation Report - Essay ExampleCorruption follows FDI but these are issues that have to be taken in the stride. Labour laws too are stringent in India although reforms could make the work environment more congenial. India offers infinite and comparative advantage in this sector and the risks are low. Cultural differences do exist between the cardinal nations but since most international durance in India are US-based and have achieved success, there is likelihood of java & Bytes also succeeding in its venture.A multinational Corporation based in the US (Coffee & Bytes) is expression for overseas expansion. It has presence in a few developing nations such as the UK and Italy and is now desire to open up in India. C&B specializes in different varieties of aromatic coffee and has compute snacks to go with it. It is based on the riotous forage concept like Caf Coffee Day durance but operations are on a much lower scale. However their interest in India has ar isen because of the growing consumerism in the country in the past decade.Global retailers are interested in India because of its geographical advantages, its versatile demographics and a growing economy with a stable government (Article Base, 2009). The prospects for food chains in India is high because unlike the developed countries where fast food is seen as functional, in India, the idea of eating pop is still aspirational (Mitra, 2009). Eating out in India is still a family activity and family entertainment. The demand for fast food in India is growing as more nuclear families have come up and look for fast readymade food (Kulkarni & Lassar, 2009). However, the local government has been trying to promote healthy eating and hence the multinational chains have been alerted.In view of the prospects and the challenges in the food chains in India, C&B necessarily to study the international business environment which is influenced by the micro and macro policies
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