The Impact On Media In Britain Media Essay

The affect On Media In Britain Media EssayThis essay will focus on the impact muss media has had on British hostelry and demonstrate a striking contrast between the previous and present roles of media in Britain society, meanwhile mass media as a propaganda tool , it brings many haughty influence on British society.Currently, the people in Britain spend nearly thirty percent of their waking life in the media and communications activities (BBC,2010). The figures from Ofcom shows Britons expend heptad hours per day on surfing the Internet, watching TV and using their mobile phones(BBC,2010). Media involve any communication institutions,and in Britain it generally include print media and air (Oakland,2006). Media have influenced British society in a variety of ways. Oakland claimed that nearly 70% percent of British people gain daily news from television,one one-fifth from newspapers and nearly 10% from radio. Kasier (2002) cited by Mackeogh (2004) that a investigation of fifteen to seventeen year olds showed that 72% teenagers felt young people can be influenced slightly or a lot, though only one fourth thought it influenced young peoples behaviour. This paper will first analyze changing role of media in Britain, then illustrate how media influence British society. Finally, it will generate several recommendations for this situation.Outline the structure with key and supporting ideas (with referenced support)HistoryThe British rack began in the 1620s and development in the nineteenth century(Majesty,1976).Broadcasting began in the 1920s and became sturdy until mid-1980s.BBC was created in 1955 and ITA began in 1954 (Oakland,2006).Internet began in the 1990s ,and it developed chop-chop since mid-1990s (BBC,2010).The current situationIndividual spent averagely 538 minutes per day on using all kinds of media(BBC,2010).The cadence Britons spend on print media are frequently less than past. Currently, people spend only 31 minutes per day on print media (BB C,2010).TV has become the most significant in the mass media, and the most convinent way for the general to get the news, as well as the information around the world,public spend almost 3.8 hours watching TV per day(BBC,2010).Internet wanton away an important role in current life. Internet has been used by people for everyday,and people spend nearly one third of their waking time on Internet (BBC,2010).The influence of media on British societyNegativeOver-commercialization(Oakland,2006).Media involves some violence, it have some negative influences on young people(Sefton-Green,1993).PositiveMedia spell an important part of the British economy,people spent more than 10 billion pounds for media activities in 1988(Veljanovski, 1990 ).Media help people culative their citizenship. As a propaganda tool, media promotes citizenship and moral consciousness of the public by using public service advertisementBBC,2010.The media press ahead with socialist democracy. Burton, G (2005, p.20) hig hlight that western government clearly know the pass judgment of media coverage in swaying public opinion. The broadcasting media play an role as an mirror to keep the diversity of opinion and act as a subject communication platform. (Curran, J. and Seaton, J. 2003 p.234)Government control the individuals opinion by mass media(Curran,1938).Media involves the culture of different countries, promotes golblaziation (Hiebert,1987).RecommendationReduce the content of unhealth (sex and violence)Magazines for young girls and women should not include dissever of information about sex(Stokes,1999).A example of boys own story(Sefton-Green,1993).report more positive aspects.Reduce business investment, re-define the direction of media guide.Media should be a transparent, open, democratic and should not be controlled by government.ConclusionThere has existed several negative affects of media on British society, however, media changed British life style and their thinking way in a variety of a spects.Chosen academic referencesBBC(2010) Ofcom report highlights multi-tasking media users. Accessed from www.bbc.uk.com.Burton, G. (2005). Media and society critical perspectives. Berkshire Open University Press.Crisell,A.(1999) BroadcastingTelevision and Radio. In Stokes, J. and Reading, A. The media in Britain current debates and developments. pp.61-74.Curran, J.(1987). Impact Influence. New YorkMethuen co.Hiebert, R. (1988) Impact of mass media.New York Longman.Majesty, H.(1976)The British press. EnglandUnwin Brothers Limited.Oakland, J.(2006) British Civilization New York Routledge.Sefton-Green,J.(1993) Untidy, depressing and violenta boys own story. In Buckingham, D. Reading audiences. pp.89-116.StockJ.(1999). Use it or drop it sex,sexuality,and sexual health in magazines for girls. In Stokes, J. and Reading, A. The media in Britain current debates and developments. pp.209-217.Veljanovski,C.(1990). The media in Britain today. London News International.