Sony’s Environment Analysis

Executive Summary Sony Corp. acquired Ericssons sh bes in their 50-50 joint casualty Sony Ericsson early this year and rebrand it into Sony expeditious, a wholly own subsidiary of Sony Corp. The repel of this audit is to synopsis veritable situation of Sony spry and suggests how Sony spry could struggle in such(prenominal)(prenominal) competitive mart place It started with analysis somewhat the agile b tell apart food trade. It then gave an over positioning about Sony alert and STP analysis. This audit utilize Porter 5 Forces to analyse the current situation of Sony spry.PEST and SWOT analysis were utilise to determine the external macro and micro environment and Sony Mobiles internal strength and weakness. It in on the whole case analysed Sony Mobiles of the essence(predicate) contests in the sedulousness and physical exercised the merchandise mix to analyse its trade system. Fin whollyy, the audit gave evaluation of the current situation and gave reco mmendations. Industry Background trade Size The homowide ready call industry consists of all parallel of latitude and digital handsets used for active telephony ( commercialiseline, 2009). Mobile ph superstar industry is a actually(prenominal) fast growing and competitive industry with numerous siz equal doers worry Nokia, Samsung, LG, HTC, RIM, Apple, and so onAccording to International telecommunication Union (2011), total quash of spry subscriber cosmeawide has reached 5,981 unrivalled thousand millions. The breakdown of subscription by regions extracted from ITU is as sweep up Source ITU Gartner, the worlds leading information technical schoolnology question and advisory society, in its report in 2012 reported that total cast of mobile ph matchless shipped in 2011 is 1,775 million units. jibe gross revenue of unfermented recollect in 2011 thrust reached 491. 4 millions, or so 27. 7% of total mobile ph nonpareil sales. (IDC, 2011) Market result In 2012, mobile ph adept industry operating profits rose wine more than 44% annually (Strategy Analytics, 2012).This is a very impressive maturement for whatever industry thanks to the creation and expansion of 3G and 4G net-works. That led to the fill for 3G and 4G mobile handset globally. Total number of mobile mobilises rose by 11. 1% (Gartner, 2012) and total number of orthogonalphone rose by 61. 3%. (IDC, 2012) Market Trend In 2007, the first i ring was introduced to the merchandise and it intensifyd the game. Apple relieve oneselfd a rising trend to the mobile phone industry, the trend of bracingphone. Since then to now, Apple has ex miscell each more than 200 million iPhones, nodes started to pick up smartphone instead of cavort phone and producer started to fol moo the trend.Samsung came up with its galaxy series, Nokia with its N series, etc. Currently, iPhone and Galaxy from Apple and Samsung ar the two best- trade smartphone models worldwide. The two model s atomic number 18 creation priced quite full(prenominal) but multi-million of them consider been sold. The two tech giant, Apple and Samsung continue to lead the mart and enjoy the lions division of global revenues and profits, thanks to the weak performance of different giant such as Nokia, Motorola and LG. Be number 1 chart showed the change in commercialiseplace sh ar of prime 5 smartphone vendors. Market Sh beNokias grocery store sh be is declining year by year but s bowl, it is keeping the largest pie of the cake. Taiwanese mobile producer HTC, Korean giants Samsung and LG are becoming stronger and stronger, query in Motion has always has its genuine share in the market and Apple with its Swiss army poke iPhone, is becoming a biggest flagellum to all competitors in the industry. The market share of the industry is as fol downcast In such market, competing in this industry would be difficult enough, but to be a market leader will be even more challenging. Sony Mobile, advant mount upor ofSony Ericsson which has the financial champion of Sony Corp. and the engine room and market share of Ericsson, has always strived to be the top player in mobile industry. Company Background Sony History Akio Morita & Masaru Iuka founded the capital of Japan Tsushin Kogyo in 1946. It was then re put forwardd into Sony Corp. in 1958 due to the belief that a keep companys name should be as short and easy to esteem as realizable. Its head billets is in Japan but its presence is all over the world and in almost any industry. Howard Stringer is cave inly establish as Sony Corp. chairman and chief operating officer.In 2001, Sony joint venture with Ericsson and introduce to the mobile phone industry a late player Sony Ericsson. The milestone marking the success of this joint venture is in 2003 when Sony Ericsson launched the camera phone. It was the combination surrounded by the historied Sony cyber shot digital camera and the Ericsson mobile phone technology. However, very presently after, in 2011, due to the signifi backt decline in sales over several years, Ericsson wanted to withdraw from the joint venture. Taking the chance, instead of block down Sony Ericsson, Sony bought Ericsson shares and it became a fully own subsidiary of Sony Corp.It is now traffic with over 2500 contractors worldwide. The current workforce of Sony is around 9400 employees under the leadership of Kunimasa Suzuki, the juvenilely-appointed CEO of Sony Mobile Communications. Sales and Finance As indicated in its 2011 fourth quarter financial statements, Sony Mobile, formerly known as Sony Ericsson report a mischief of 247 million euro. It is a decline of 374% from 2010. The lose was due to the rise in competitiveness of the market. It likewise reflect the unfavourable macroeconomic and the effects of the gormandize in Thailand in November 2011.The company father libe rationed from selling suffer phones to smartphones. Its humanoid-base d smartphone sales in the fourth quarter attachd 65% year-on-year. Sony Mobile create the total units sale during the 2011 fourth quarter is 9 million, it is a reduce of 20% from last year. The mitigate in sales is the result of the transfer from feature phones to smart phones. The number of feature phones was significantly dropped due to the change in strategy but the increase in smartphone sale is likewise little to offset the blemish in sales despite the particular that the sale in Xperia smartphones to date has reached 28 million.Sales for the quarter were approximately 1. 3 billion, 80% of which is from Xperia smartphones. This has empha sized the companys stir in strategy from selling feature phones to selling smartphones. The gross profit allowance was 24%. It is a decrease compare to 30% the identical quarter last year and 27% in the previous quarter. The decrease in gross profit margin show the difficulties of Sony in sales due to the increasing in market competi tiveness with the rise of many innovative, creative and strong competitors such as Nokia, Samsung, Apple.The price competition is affecting Sony gross profit margin and it to a fault one of the reason led to the loss of Sony Mobile during this quarter. Due to the difficulties and the shift in strategies and the restructuring program mentioned above, Sony Ericsson ended the quarter with a net loss of 207 million. Cash flow from operating activities during the quarter was negative Euro 26 million. outside borrowings were Euro 19 million during the quarter. Total borrowings were Euro 742 million at the end of the quarter. Total cash balances at December 31, 2011 were Euro 442 million. Business objectivesSony Mobile is aiming to challenge the market leaders in smartphone producers. They want to integrate Sony Corp. technology into their phones in stray to compete with others smartphone vendor like Apple or Samsung. They want to construct market share any try to sire number one marke t leader. Sony will change as quoted by the current chairwoman and the CEO of Sony Corp. , Sony is reinventing itself to deliver a untested, odd and exciting experience for its customers around the world. Sony is now moving fully towards giving an all-in-one firmness through its new array of smartphones powered by android operating system.SONY STP ALALYSIS (Segmentation Targeting and Positioning) In marketing most important things are the marketing separateation and the marketing mix. Even if you come up with a best proceeds and if you do not use the right marketing strategies the result can be devastating. Sony is one of the electronic companies in the world but it cannot be attributed merely to the technology and the debut. Sonys marketing segmentation consists of four different lines 1) Mobile phones 2) Sony melody 3) Sony pictures (Play Station) ) Electronics (TV, camera, walkman, computer, MP3 players) Source http//www. consumerpsychologist. com/cb_Segmentation. html Segmentation Sony takes an effort to understand its customers as much(prenominal) as possible. The marketing segmentation keep backs the process more efficient and effective. It divides the market into small pieces and orchest rank people who belong to the same convocation and feel the same desire for a harvest-feast. Sony mobile aims to tooshie the mid(prenominal)-end to heights-end market and they offer mellow quality harvesting ir applaudive of the approach.Sony mobile works on the radiation pattern of handset to give birth it more stylish. Segmentation can be make in four categories * Demographic * Geographic * Psychographic * behavioral Demographic Marketers typically consider for a broader vision of socioeconomic characteristic as demographic variables. Demographic characteristic that marketers commonly use to segment markets include age, sex, race, education, production line and social class. Sony mobiles have different variety of handsets. For example, Sony la unched mobiles of different dress i. e. Sony Xperia P, Sony Xperia S, Sony Xperia U.These new contemporaries mobiles are targeted for young and middle older people. As these smartphone mobiles have current features like Reality Display powered by the Mobile BRAVIA Engine HD, Clear Audio and xLOUD Sony audio technologies, a future(a) extension PlayStation for gaming, HD camera, and social networking. It is targeted for personal line of credit people as it is said Your office is where you are, this shows that it has excellent business capabilities. Geographic Market is divided into different regions as one or more geographic regions cause customers to differ from one region to other.Sony has different marketing strategies for different regions, as in almost regions of India more people are attracted for loud and clear music fleck some regions are more in social networking. For such regions Sony launched mobiles like Sony Xperia sola, Xperia P. Largest market segment is China with 1,023 million mobile subscribers. India is second with 919 million and USA top the three with 331 million subscribers. Psychographic Psychographic factors are in any case been used to segment markets, as it is divided into lifestyle, motives, etc.Lifestyle analysis provides a broad view of buyers, as it is categorised like hobbies, sports, entertainment, social events, ratping and many more. For business driven customer, Sony came up with smartphone Xperia S as a tool for their business. as healthy as for entertainment and social networking consumers, Sonys smartphones include features to enable the same. Behavioural Behavioural is classified in some categories like Brand Loyalty, Price Sensitivity, and social welfare expectation. Some of the consumers look out for brand loyalty as, Sony designed the new Smartphone which target for such customers.As price is another factor, for which the consumers check, Sony came out with price of score S$650-S$750 for Xperia S, Xperia P which has latest features. Targeting Sony mobile is shortly act to target mid-end to high-pitcheder(prenominal)-end market by rolling out overturn priced handsets. Sony mobiles use the newest and superior technology to appeal to their customers. The people who are most interested in digesting up to date with the newest technology are usually men of the ages 18-30. Sony mobiles are more targeting for entertainment with communication.They are targeting for young and middle aged group, who are more interested in new features and latest technology. Young aged group consumers i. e. 18-25, are more attracted towards Smartphones having features like entertainment, social networking, and camera. For which Sony is targeting these age groups with Xperias new versions. Sony mobile communication is as well as targeting for business group consumers by using excellent business features. Positioning Sony Mobile is shortly centeringing only on the higher end of mobile phone, the smart pho ne segment. They position their product as high class mobile phones.With their continuous innovation in technology, they are trying to lower the terms and produce entry-level smart phone models (telecomlead, 2012) but the image of a higher class mobile phone is still their main focus. Sony Mobile has an reinforcement that they inherited the image and brand name of Sony Corp. When people deem of Sony, they think of high class, innovative, high-tech and best quality product. Sony Mobile is trying to re-as incontestable customer that image through their products. PORTERs 5 PORTERs 5 forces analysis tendings to study the markets structure which would pick out the companys attractiveness and long-run profitability. . Threat of new entrants Considering the get of capital required to setup a mobile phone manufacturing company, the threat of new entrants are relatively low. Though few companies crop up once in a epoch, it is not feasible to challenge big players such as Sony. 2. Bar clearing power of suppliers Sony currently has got very moderate number suppliers when it comes to their chips. Since android supports only particular number of chips, Sony necessarily to make sure that they maintain a good working relation with such companies. Qualcomm, NVidia and ARM are such company who provides required chipsets to Sony.But in price of other parts for their mobile, they are flexible and for few parts such as camera, they have got their own manufacturing units. 3. Bargaining power of Buyers Like in major(ip)(ip)ity of the companies, bargaining power of the buyers are the prime criteria to which the companies aim to cater. tout ensemble the major companies are trying to endlessly to the catch up with the customers demand through offering unique features. Each customer perceive value in a different way, thus it is very important to keep up with the customers expectation. 4. Threat of alternating(a) Products/ServicesDue to high competition in the market curre ntly, there are high numbers of choices a customer can make speckle selecting their mobile. also there is no switching cost involved except for the cost of the mobile phone. Unless 5. Intensity of Rivalry among Competitors Competition is extremely fierce between the existing mobile phone manufacturers. Competitors such as Samsung, Nokia, HTC and LG are infinitely coming out with new features in a regular interval. The competitors make sure their products stand out through actively promoting them even forwards the launch. PEST AnalysisThis is a framework where the management/strategy consultants use to get an overview of the external Macro-environment in which the organization operates. PEST factors play an important role in the value creation opportunities of a strategy. These factors are usually being considered as either threats or opportunities. Political Factors Political factors for Sony can be changed at any time. The Government holds the power to change any policies and r egulations which may affect Sony at the time. Also the recession may become reduced, therefore resulting in better trades for Sony. Government decisions an affect the organization up to high extent. Even this would affect Sonys competitors. The laws which can affect Sony participation would consist of new international policies. Internationally the Government may change or increase trading restrictions which would definitely change the way Sony works, because it needs to trade. Government also has the power to change minimum wage, tax, VAT etc. These are also the factors which lead Sony to rank low compared to other competitors. Sony Mobiles are present in many countries worldwide the political pressure in each of them would affect them one way or the other.Economical Factors The economic harvesting has shrunk which means that the harvest-time of the economy is negative. Economically, due to this many changes occur such as the interest and exchanges rates. Due to the recession be ing deducted in the scrawny future exchange rates may also decrease, however steadily. Sony must(prenominal)iness be aware of any trading restrictions the Government has made. Since Sony is an international company the exchange rates is different to whichever country they trade with. If the exchange rates in different countries have changed, Sony works out what prices are their products being sold at and whether it would be worth it.Sony Mobile formulates new strategies with discover to segmentation and to check on with the new price of products being launched in different markets due to the changes in these exchange rates. Also low growth in the National income of most of the countries has been resulted in low demand of the self-coloreds products. Because of these increasing costs and problems Sony Mobile company had to reduce the size of its organisation as it was in the year 2010, the global economic mode has a negative effect on Sony mobiles and as a plow result of this i t was necessary to rebuilt and reduce the size of the organisation around the world.Social Factors Socially, Sony flowerpot would be predicted to do well. The company has already gained a lot of write up because of the quality products and armed services they provide. Technology has been alterd by a deal majority. Sony may even have new competitors which may impact on them. Sony must ensure that they stick onward of technology. They must be able to create revolutionary equipment for people because that what their company would rely on to stay alive. Companies such as Microsoft and Apple would also do the same. People have trends which Sony must learn so that they may create products which can refer towards them.For example, many young adults tend to listen to music therefore Sony would create products which may allow people to listen to music anywhere at any time. People will have different tastes of style, trends, activities etc. Sony must also improve their work of ideas s o that they can still divert their customers and that they have adapted with the ageing of the company. Technological Factors Having new technology Sony creates and innovates products for e. g. Sonys 12MP camera in Xperia S and their Bravia engine based HD display. This is all possible due to the technological advances.With the latest technology it is possible for Sony mobiles to reduce costs, improve quality, and lead to innovation and new developments. These products benefit the company as well as its customers. Sony mobile works around the latest technology. In order to lead with their competitors they have to stay updated every time and regularly research and develop. It depends on technology so that it may provide efficient productivity of work internationally. Sony uses upgraded and new technology to increase its productivity level and to stay ahead of its competitors.Sony uses new technology to conduct its research and development which would help the business create new pr oducts using customer information and also by conducting market research. SWOT Favourable Sonys presence around world is given the fact that it is one of those strongest established Japanese brand. It is present in almost all the countries around the world. Sony, established in 1946 one of those world renowned companies known for their innovation and quality of products till date. They have a very strong brand name and have a magnitude of products under their brand.They are the leaders when it comes to their display unit in the mobiles as well as the camera. Apples Iphone 4S and Samsungs Galaxy SIII buy their camera unit from Sony. Unfavourable Unfortunately with the lack of innovation and not keeping up with the competition, Sony is no more a leader or even in the top 5 of the mobile phone manufacturers in the world. With more people moving towards the smart phone segment, Sony has lost out to its competitors such as Samsung, Apple, HTC, etc. Sonys adaptation to the latest mobile t echnology is also at its slowest.While its competitors are moving towards the future(a) extension technology Sony is very slow with even announcing its next extension product roadmaps. Sony currently is lacking in innovation unlike till few years back. Despite having a previous generation technology their product pricing is a tad bit higher than its competitors. Opportunities Sony has got an opportunity to tap into the lower segment market with their high quality product offering. Currently all the mobile manufacturers are very focused in their higher end and higher mid value segment market.Sony who is already a marketing leader in portable gaming service can integrate such technology into their mobiles and offer a unique product which will set the apart from their competitors. While all of their products currently using Googles humanoid OS, they should provide faster software updates to their products. These years the operating system used also one of the decisive factors whil e buying a mobile. Threat Currently Samsung, Nokia and HTC are aggressively evacuant their new generation smartphones and promoting the same.While other manufacturers such as LG, Motorola and Research in motion are coming out with newer product of next generation smart phone in order to stay competitive. Sonys market share is decreasing slowly and their advertisement campaign hardly has any reach to its target segment. Competitor Analysis For the completive analysis, well look at the major mobile phone manufacturers in the market. Well look at their strength and weaknesses, strategy and objectives. Samsung Korean Giant Samsung is one of the leading mobile manufacturers in the world.Currently Samsung is the worlds largest smart phone maker with the sales of 45 million smartphones in the first quarter of 2012. Samsungs strong hold is with its mid segment to the high end segment products, comprising majorly of the smartphone sporting the Googles Android OS. Samsung is aggressively comp eting with Apple in the top end segment of the smart phone. Samsungs Galaxy S line is their flagship models and are one of the highest selling products in the smartphone industry. For the first quarter of 2012, Samsung holds a market share of 23. 5% and 29. 1% of global mobile phone market and global smart phone market respectively.Nokia Nokia is one of the study competitors of Sony from the early days. Despite its declining market share, Nokia is still the largest mobile phone maker in the world. With its strong low segment models and the recent tie up with Microsoft for their Windows Mobile OS. Nokia is aggressively trying to get some of shares in the smartphone market. They have already strategically put their products in the mid segment and high end segment market, ranging from Lumia 610 to the Lumia 900. HTC HTC is next big competitor to Sony. HTC trademark comes from their very quick releases of the new generation products.HTC was the first to come out the initial batch of t ouch cover version smartphones and also the first to come out with the mobile under Android platform. HTCs current flagship product lines are their One Series and are aggressively promoting it all over the world. Their strategy is to release their product ahead of the competitors and gain a good heart and soul of market share. HTC is project itself as a very good multimedia mobile and have acquired beat Electronic. HTC also acquired majority of the stake in VIA Technology, one of the major chipset makers on July 6, 2011. MotorolaThe Patent powerhouse Motorola is also on decline with respect to its market share. Motorola lacks the consistency when it comes to their market share. The threat to Sony comes from the fact that Google has acquired Motorola Mobility and that in the turn up future itll revamped to compete with the bigger players including Apple. Currently Motorola is doing a fair amount of sales with its Droid RAZR product and has got couple of more release lined up for the next generation mobiles. Apple Competitor Analysis would not be intimate without analysing Apple. Apples dominance in the market with its IPhone is unbeaten.With their aggressive marketing and innovative design, they are in the lead along with Samsung. Apple currently sports a big fan following for their products and holds a very high market share in the smartphone and tablet segment. Despite having only very less number of products in their portfolio, Apple manages post a enormous profit when compared to others. In the first quarter of 2012, Apple holds a market share of 24. 2% in the smart phone segment, an 88. 7% increase from the first quarter of 2011. This scenario is bound to continue for the upcoming years. Other PlayersResearch In Motion (RIM), LG, ZTE are other big competitors to Sony. ZTE and LG are holding a market share of 4. 8% and 3. 4% respectively in the global mobile phone market. Whereas, Research in Motions market share in the smart phone is down to 6. 7% an d are planning on targeting the mass market instead of limit themselves to the business class users. Thus from the above analysis, it is evident that Sony is facing with a high amount competition and is in a very operose spot. Marketing Mix Marketing Mix is a different attractive of choices organizations makes in the process of introducing a product or service to the market.The 4Ps is one of the methods used to analyse the market mix. 5. 1 Product In the fiscal year 2011, Sony began to shift the focus of its mobile phone business exclusively to smartphones. So currently Sony Mobile Corporation has got a very low number of products under its wing. It has got only two product lines namely BRAVIA and XPERIA range of mobile phones. The BRAVIA branded line of phones are exclusive to their Japanese market and there are about five models under it. For rest of the world the XPERIA ranges of mobile phones are being sold.First introduced back in 2008, Sony after revamping their product lin e retained only this series which sports the Googles Android OS. Sony currently has got about six models under the XPERIA series. Sonys flagship model Xperia S comes with one of the best camera in the market with its 12 Mega Pixel Sensor. With their Xperia product line up, Sony is trying to offer an all-round functionality offering. It is also coming up with 7 new models which will target the various segment users. Sony also has got two Tablet models namely Sony Tablet P and Sony Tablet S. Currently all of Sonys models are featuring android and are touchscreen.Sony also has got range of Accessories to support the functionality of their mobile phones such as headset, wrist rebuke and customized chargers. 5. 2 Price Pricing is one of the key areas to be in(predicate) in the market and is one of the frequently investigated marketing strategies as think with quality. The perception of Sonys superior quality is still preserved with their current models and it comes at a higher cost of production. This makes their models costing higher than its competitor with the similar product. Currently Sonys cheapest model comes at the cost of about SG$400 and their flagship model XPERIA S costing about SG$700. . 3 shopping center Sony currently retails its mobile phone through four primary take traditional multi-brand shops, retail chains, local stores and also through their exclusive branded stores. Sony also sells their product online through their own web store and also through online e-commerce websites such as newegg (US), amazon (US), flipkart (India) and other country specific e-commerce portals. Sony also sells its product with tie up the national operators of the respective country. Sony mobile takes the inherent advantages of the Sony brand and strengthens the marketing field and humanityity.Build an outstanding Sony branded shop in shop and point of sale and re-establish the brand image of Sony mobile market and marketing in a wide range. And realize the des egregation of other businesses with the Sony Group. It means selling the smart phones in Sony home appliances and other Sony line of business sales channels online shop. In order to win the effective integration Sony mobile channels the resources to the Sony Group. 5. 4 Promotion Sony Mobile currently trying to establish its Sony brand name after the name change from Sony Ericsson.Currently Sony is trying hard to be a follower and it is currently promoting its Xperia smartphone through various communications medium such as boob tube advertisement, press, Internet and social websites, and road shows. Sony is also actively sponsoring various public events and also through. They are also aggressively promoting their models through the network operators by providing the mobiles at a subsidized rate upon contract. Evaluation & recommendation From the marketing audit, it is quite evident that Sony is currently facing lots of challenges, while trying to establish its revamped image with their smartphones.They have put in strategies to gain more market shares and introducing new smartphones to keep up with the recent market development. With its strong root word, Sony can improve their positioning in the market with strategically placed steps. Sony need to focus on delivering products that would cater to wide segment of customers. They should make sure that they come out with latest technology products on par with its competitors. Sony should bring back their innovative culture they once had and focus on becoming the market leader.They should leverage on their strong foundation with the multitude technological products under them. Sony currently does not have any low cost solution this is a very big shift from their previous strategy wherein they had products targeting all range of customers. It is recommended they try to focus on providing low cost solution and fill in the void. Currently all the major companies are focusing their resource to compete in the m id-range to high end mobile products, leaving enough opportunity in the lower end segment of the mobile market.With the right price to feature ratio in this segment, Sony can gain a very good market share that will enable to them to recapture their past position in the near future, especially in the developing countries like India where such low price solution will attract a huge number of customers. Though Sony has got an extensive distribution network, they can provide a direct to customer model through their website which can enable them to engage the customers presently without a need of the resellers they are already doing such model through their direct stores.With more users opting to purchase their products through the e-commerce websites, such a solution will add some good value to the company. Sony should make sure their products are marketed properly such a way they highlight the target feature for the respective target group. Thus with right products and marketing strat egy, Sony Mobile Corporation can make sure that they reach their objectivity of gaining more market share. LIST OF REFERENCE Fourth quarter mobile phone industry overview asymco. 2012. Fourth quarter mobile phone industry overview asymco. ONLINE open at http//www. asymco. om/2011/01/31/fourth-quarter-mobile-phone-industry-overview/. Global mobile statistics 2012 give out A Mobile subscribers handset market share mobile operators mobiThinking. 2012. Global mobile statistics 2012 Part A Mobile subscribers handset market share mobile operators mobiThinking. ONLINE accessible at http//mobithinking. com/mobile-marketing-tools/latest-mobile-stats/asubscribers. Gartner Says gentlemans gentlemanwide Smartphone Sales Soared in Fourth take in of 2011 With 47 Percent Growth. 2012. Gartner Says ecumenical Smartphone Sales Soared in Fourth dope of 2011 With 47 Percent Growth. ONLINE operational at http//www. artner. com/it/page. jsp? id=1924314. Key Global Telecom Indicators for the World Telecommunication Service Sector. 2012. Key Global Telecom Indicators for the World Telecommunication Service Sector. ONLINE Available at http//www. itu. int/ITU-D/ict/statistics/at_glance/KeyTelecom. html. Worldwide Smartphone Market Continues to Soar, Carrying Samsung Into the hint Position in Total Mobile Phone and Smartphone Shipments, According to IDC prUS23455612. 2012. Worldwide Smartphone Market Continues to Soar, Carrying Samsung Into the Top Position in Total Mobile Phone and Smartphone Shipments, According to IDC prUS23455612. ONLINE Available at http//www. idc. com/getdoc. jsp? containerId=prUS23455612. Global Mobile-Phone Sales and Market per centum Summary Bloomberg. 2012. Global Mobile-Phone Sales and Market Share Summary Bloomberg. ONLINE Available at http//www. bloomberg. com/news/2011-11-15/global-mobile-phone-sales-and-market-share-summary-table-. html. Mobile Phone Industry Profits raft 44% in Q1 2012 . 2012. Mobile Phone Industry Profits surge 44% in Q1 2012 . ONLINE Available at http//blogs. strategyanalytics. com/WDS/post/2012/05/30/Mobile-Phone-Industry-

Ray Bradbury’s Fahrenheit 451 Misinterpreted Essay

Reading Fahrenheit(postnominal)(postnominal) 451 one butt joint only wonder on clean nave, but nevertheless marvelous prophecy of the dark future to come, brought on us by Ray Bradbury. very much seen as a work of manufacture or anti-utopia, in fact this is scarcely a social horror story, if much(prenominal) a genre gouge be invented for its description.The technologies visualized in Fahrenheit ar rather primitive comp ard to modern times. Sure, Bradbury had extrapolated the TV screens of 50s and predicted the invention of elephantine TV walls, with presence effect that allows the mantrap to emotional state himself in the center of action. Bradbury had uttered the awes that TV means death of media of a previous generation, being the books. But, as McLuhan stated, the technologies of then(prenominal) ages dont die so easily, The dominant technologies of one age work the games and pastimes of a later age (McLuhan, p99).As fears that cinema would mean the death of domai n had proven themselves to be incorrect, thus a larger-scale fear that TV means the destination of books had proved itself to be false too. On the other hand, Bradbury hadnt predicted the invention of a new media which would outscore the TV as much as TV outscores the books the Internet. The TV had no chance to progress into totally-enveloping media realism depicted in the book, losing the race to more(prenominal) modern media.While Bradburys applied science prediction hadnt been correct, his social predictions had proved to be uncannily true, if somewhat optimistic. The all- adult male media chopineing is here(predicate), broadcasted by orbiting satellites, turns the globe into a repertoire theater to be programmed (McLuhan, p9). And the news brought to us by every source from TV to Internet and hitherto to Radio be apt to be manipulated simultaneously, as was shown brightly in Wag the Dog. The censoring depicted by Bradbury isnt here instead, we have a total media re porting that produces fake events undistinguishable from real. People do non need to follow operating instructions told to them on TV instead, we follow the views and ideas presented to us daily. The Electric Dog doesnt undulate the streets the society is our Electric Dog that doesnt kill nonconformists in real grit but effectively blocks them from us.What brings redemption and hope in Bradburys world after the holocaust are countersign words. It doesnt mean that he relies on religion to carry us by the new Dark Ages rather, he tells us about our inner faith, which isnt uttered but felt and understood. But as no holocaust had happened yet, only those who authentically feels in need seek salvation, others are content with what theyve got.Bradburys views on giving medication in Fahrenheit border with absolved accusations of fascism, the burning of books being the more or less plain historical reference. But fascism in US had became such a popular stir since the end of WW II that we dont fear it as much anymore. After all, if organization would ever decide to apply a stricter views to economics like Roosevelts new(a) Deal in 30s, (which is instead possible now because of economics crisis), most voices would be raised in its demur rather than in its critics. People feel the government to be controlled by them, not the other way round.In Fahrenheit society education of youth program them to see their world as unquestionably right, defies critical thinking and praises the conformity instead. This is not only an exaggerated, but also a distorted picture of modern education, depicted just to scare us even more, to create a sense of throw out isolation of Guy Montag from the world. Bradbury doesnt legislate much attention to the youth this is sensible, for what he longs for is the past.Fahrenheits ending can be seen as a zest for Golden Age, the times that never were real but always in our eyes seem to be brighter than today. It is a hymn to nostal gia. But one cannot scan his past too long he must consider the future. We should look earlier and be brave, no matter what dangers are waiting for us there.Works CitedBradbury, Ray. Fahrenheit 451. Published by Del Rey Books, Random residence Publishing Group, 1953, renewed 1981.McLuhan, Marshall, From Clich to Archetype, Published by Viking Adult, 1970.Wag the Dog, by Barry Levinson, 1997 (the movie).

Human Trafficking, The Modern Slavery Essay

fundament mankind trafficking is a big enigma all around the world. E rattling year, thousands of men, women and children be kidnapped by traffickers, and forced into sexual growing and slavery. In this essay, I provide mouth about the causes of clement trafficking and what effect it has on the victims, families, and club.CausesThe cause of human trafficking is mainly the organised criminals that kidnap and abuse the victims. Their main get is to get rich by exploiting raft. These people normally argon cold-hearted and they do non have whatever morals or sense of social justice.An some other source that causes human trafficking is that governances in those countries argon very weak, and they usually do not do anything to help or at least(prenominal) try to help. Therefore, the criminals have more chances of kidnapping people without worrying about getting caught easily.The final cause of human trafficking is that parliamentary procedure has a escape of cogniza nce of its dangers. non many people genuinely c befulness about human trafficking as they do not know the dangers of it. There may be a lack of direction given to the problem in teaching method and the media.Human trafficking happens all around the world, eventide in rich countries. The countries that I volition be writing about are the Democratic Republic of the Congo, Vietnam and the U.S.A.The Congo.Human trafficking is a very serious problem in the Congo. The human trafficking in the Congo is usually for forced harlotry and forced labor. The government there is very weak they do not seem to show any evidence of punishing and prosecuting the human trafficking offenders, or in raising awareness to other people.According to one report, Lords Resistance Army (LRA), continued to short-change and forcibly recruit Congolese men, women, and children to pad their ranks and serve as laborers, porters, domestics, combatants, and sex slaves. For example, in the midst of July 30 and August 2, 2010, a coalescence including the LRA abducted 116 civilians from 13 vill ripens, and subjected them to forced labor. Between January and family 2010, the LRA violently abducted more than 279 Congolese citizens, including 184 children Refworld. (http//www.unhcr.org/refworld/ uncouth,,USDOS,,COD,,4e12ee8837,0.html )The U.S.A.The the States is one of the richer countries with more protection and awareness of human trafficking, but of course, there are still people ( mostly women and children) getting kidnapped and be involved in this horrible crime. other report says, According to the FBI, there are currently an estimated 293,000 American children at try of being exploited and trafficked for sex. Forty per centum of all human trafficking cases opened for investigating between January 2008 and June 2010 were for the sexual trafficking of a child. And piece the term trafficking may conjure images of heroical illegal immigrants being forced into prostitution by hum an smugglers, 83 percentage of victims in confirmed sex trafficking cases in this rude were American citizens. -Guest Blogger , October 6, 2012- (http//thinkprogress.org/health/2012/10/06/971401/girls-human-trafficking-and-modern-slavery-in-america/?mobile=nc)Vietnam.There are similarly a piece of victims of human trafficking in Vietnam. Women and men here are usually trafficked for forced labor and the construction of buildings, or as domestic servants. Many Vietnamese women are trafficked to Cambodia for sexual exploitation, where they become prostitutes and are often unable to escape. When they get senior they are thrown out of the trafficking and left(p) to look after themselves. In 2004, the natural law had estimated that more than 50,000 Vietnamese women and girls under the age of under 18 had been victims of human trafficking, and the number is getting higher every year. http//www.globalexchange.org/country/vietnam/traffickingEffectsThere are often of do on the vict ims of human trafficking, mostly psychological and physical problems. There leave behind also be health effects on the victims.Psychological effects could be even worse than physical effects as the victims will suffer from lack of self-esteem, emotional disturbance, depression, and they could even be scarred for life. This problem could lead to suicide.Health effects are also very serious. The victims who are involved in sexual exploitation can easily be infected by diseases such as human immunodeficiency virus/AIDS. These diseases can then be passed onto their hereafter partners (http//www.buzzle.com/articles/effects-of-human-trafficking.html)The families of the victims of human trafficking will be affected. The families would be completely broken and it will also affect their whole life, losing one of their love ones.The society would be affected as well. This generation, people do not really do anything to prevent human trafficking. They do not help. Therefore, people now wil l always think that it is not their problem, so they do not have to worry. The society is getting worse and worse, and more selfish. culminationThis essay shows the causes and effects of human trafficking. Human trafficking happens everywhere in the world, mostly in poorer countries with weak governments that usually do not help decrease the amount of human trafficking in their country. Additionally, the effects of this crime on the victims involved could be very serious, tip to mental problems like depression or even suicide.ReferencesCauseshttp//www.caritas.org/activities/women_migration/caritas_migration_trafficking_and_women.html?cnt=431http//ec.europa.eu/anti-trafficking/section.action?sectionId=90963548-0cf3-43e1-8e59-4bce1b03192dionType=LIST_ENTITIES_SQUARE_IMAGESHuman Trafficking in Vietnamhttp//www.actionaid.org.uk/100191/human_trafficking.htmlhttp//www.globalexchange.org/country/vietnam/traffickingIn USAhttp//thinkprogress.org/health/2012/10/06/971401/girls-human-traffick ing-and-modern-slavery-in-america/?mobile=nchttp//www.today.com/id/22083762/site/todayshow/ns/today-today_news/t/sex-slaves-human-trafficking-america/.UPod-R37iYkIn Congohttp//www.indexmundi.com/democratic_republic_of_the_congo/trafficking_in_persons.htmlEffectshttp//www.buzzle.com/articles/effects-of-human-trafficking.html

Finagle A Bagels’ upside-down organization chart Essay

1.What does get by A bagels inverted organization chart invoke about the delegation of authority and coordination techniques indoors the attach to? cook A Bagels upside-down organization chart suggests that the lot who be normally on top, support the people who are at the bottom, such as the general managers and workers. This gives general managers the authority to do whatever it takes to alleviate problems in their stores or increase sales.2.Is Finagle A Bagel a marvellous or categorical organization? How do you know? Finagle A Bagel is a straight Organization. Flat organizations generally are more(prenominal) than responsive to customer demands since decision devising power may be stipulation to lower-level employees which is what Finagle a bagel does. Whereas tall organizations have many layers of management which potful cause communication to be malformed as if flows from one manager to next before reaching the employee dealing totally with the customer.3.What v alues seem to saturate Finagle A Bagels integrated culture? The values that seem to perk Finagles A Bagels corporate culture is police squad work, positive work ethic and buckram a support system.4.Why would Finagle A Bagel build a incision factory that has more capacity than the companionship needs to supply its stores and its wholesale customers?A reason why Finagle A bagel would build a simoleons factory that has more capacity than the company needs would be to account for rising business growth. By purchasing a factory that is able to produce more then what they currently need, they are go away open the option of expansion without having to go by more revenue on other factory to compensate for growth.

Claude Cahun: Boy & Girl Together

Claude Cahun Boy & missy Together For this discussion I arrange an interest in the informal urge twist self-portraiture of Claude Cahun. An added interest I later shew nigh Cahun and her work came after googling her spot I fix some articles ab pop out feminism in art that non b bely speak around Cahun and her wo workforces rightist work, further also about Cindy Shermans art as soundly (Imagine that to my surprise).Cahun was wiz of prototypical the 20th hundred (fe mannish) artists to come up herself up in an array of gender bending disguises and photographed herself in the name of art, from the conviction she was 16 with the collaborative assistance of her keep partner (and step sister), Marcel Moore. Cahun had prefer to present herself as both determination and subject for her throw familiar fascinations, quite than a passive object (Claude Cahun, Self-Portrait, 1928, The guerilla Girls Beside Companion to the write up of Western Art, varlet 62) o be c onsumed by the staminate gaze. Claudes work was scandalous to everyone including the homophobic, surrealist men she hung out with, as she paved her own path towards liberation could Cahun and Moore digest been the first twain Guerilla Girls of the 20th century? Yes, I do feel that womans artwork is read in a gender-based way, while mens is mainly looked at in hurt of its content and statement. Claude Cahuns artwork is looked at as scandalous and pornographic the surrealists wrote her out of their record.On the contrary the surrealists could appreciate that of Rrose Selavy, the avant-garde commute ego of Marcel Duchamp a male artist disguised as a woman for arts sake. Claude Cahuns gender most definitely comes into prevail when interpreting and studying her work, as well as her sexual identity. Cahun disrupts restrictive ideas about gender, social prescriptions and femininity. The fact that has surprised me passim the study of art history is that save the art of white, Eu ropean affiliated men held any merit. Meaning, the art itself was not looked at by what it was or how well it was created, scarcely y who created it as to whether it was to be run into museum worthy or not. What do women need? They want the human to be neither man nor woman. Jean-Francois Lyotard (The Guerilla Girls Beside Companion to the History of Western Art, page 59) I found this to be supportive of how artwork should be studied, interpreted and of its success of not. The art should be the topic and the content and message be heard over the fact of whether it is created by a man, a woman or someone in-between. References * The Guerrilla Girls bedside companion to the history of Western art. New York Penguin Books, 1998. Print. page 62-63. * Claude Cahun. Guerrillagirlsbroadband. N. p. , n. d. Web. 2 Apr. 2012. http//ggbb. org/meet-the-broads/claude-cahun/. Claude Cahun radical, Jewish, lesbian, writer, resistance fighter, political activist, Surrealist, photographer curi ously prescient in their concern with sexual political relation and gender identity. Her self-portraits represent such(prenominal) a diverse range of sexual selves Although Cahun did not become closely associated with Andre Bretons Surrealists util the early 1930s, she later declared herself to have always been a surrealiste. The Surrealists organized in response to the rise of Hitler and the spread of fascism in France.Her political commitment extended throughout her life, and though she might best be described as a libertarian anarchist, her politics had an explicitly feminist subtext In examining issues of effeminate self-identity and subjectivity, before they were really formulated as such, Cahun was moving toward her own liberation. Jersey was in use(p) by the Germans during World War II, and the two women mounted resistance activities such as writing and distributing anti-Nazi leaflets. Cahun was nearly executed for this act, but was given a reprieve at the last minute.Germa n soldiers moved into Cahun and Moores home, destroying such(prenominal) of their art work, including original photographs, photo-plates and negatives. The two women were afterwards incarcerated. The ignorance about Cahun is such that there are source books on Surrealism that refer to her as a man. Cahuns boyish design was, in fact, shocking in the context of use of mainstream French Surrealism. The male Surrealists not only advocated heterosexuality, but tended to be homophobic. Claude was a lesbian, A Jew, and a Marxist, three no-nos to the Nazis, who invaded France in 1940.

Early Modern Period

1450-1750 Early new Period Major Developments I. Questions of Periodization A. Major points 1. fight in power to the West a. cabbage of the West with fall of China and India creates dissymmetry in power that favors europiumans for next two hundred years 2. World becomes smaller just about all finishs touched by pot 3. New pudding stones Spain, Portugal, England, France, Netherlands, poove, Russian, Mughal, Ming 4. Age of powder B. Changes at end of Postclassical Era 1. Independent societies (Aztecs, Incas) dropping apart 2.Arab power declining 3. New invasions Mongols 4. Ottoman Empire gains power a. atomic number 63ans threatened by new force to East 5. Chinese flirt with duty, but Ming bureaucrats pull stomach 6. Europe enters age of exploration C. Hesperian Europe 1. Unusual agricultural civilization 2. New view of family nuclear a. revere toward spouse b. Affection toward children 3. Return to demythologised thought 4. Stable political structures a. commandi ng monarchy b. Parliamentary monarchies 5. Religious reformers a. Reform the church building b. Protestant ReformationD. Effects of planetary Economy 1. By 1750, almost everyone knows everyone 2. victuals ex transfer new staple fibre crops to Africa (corn), Europe (potato) 3. Unequal relationships master, slave, owners, workforce 4. Slaves and serfs 5. Diseases E. Themes 1. Declining emphasis of nomads 2. steer relationships ambassadors replace intermediaries (Nomads) 3. Gender relations keep patriarchal 4. Labor relations change master/slave abuse of original peoples 5. A few commercial leading get rich 6. Environmental changes a. ood, animal, malady exhange 7. Native vegetation a. Deforestation for staple crops b. Grazing land for newly introduced beasts of warhead 8. Centralization of governments a. Modern government 1. bureaucracies 2. agencies 3. admiralties 4. treasuries 5. oecumenical staff 6. state banks 9. Nation-states began to emerge a. square political uni ts with fixed borders b. sense of subject field unity c. populations relatively homogenous linguistic communication/ethnicity F. Larger Trends 1. Americas overwhelmed by outsiders 2. Three trends a. Hesperian expansion . Globalization of trade c. Gunpowder 3. Reactions a. compass by choice b. Embrace by force c. Choose to preserve independent, involve in trade on own terms G. Why 1450 and 1750 1. 1450 a. annul of the Middle Ages b. Beginning of the Northern metempsychosis away from Italian city-states c. English evicted from France d. integrated France began to exercise its power e. Globalization of trade begins f. Direct contact between Europe and sub-Saharan Africa/Americas g. End of the Byzantine Empire h. Ottoman Turks rise to power

Education in Evolution: from Freire’s Bank Clerk to Problem Poser

Our portrait as scholars is an ontogeny of experiences of around-the-clock emotional states ch aloneenges and disasters. In our childhood, we guide our p atomic number 18nts the first instructors. In the dish of festering and maturing, we join the educational military man sacking to school at the same prison term that we argon introduced to the school of flavour. As scholars, we turn in experienced Freires 2 educational method pass eonings depose-clerk and problem-posing.It is true that the educator would decide what method to employ, however, at the end, most of us, including the students depicted in ancient and unseas wizardd-fangled literature, would choose to be slender thinkers and exhibit Freires emerge Consciousness, opening the door to creativity, critical and a revolutionary selective information process. Usually, the stock of our education starts at home our p atomic number 18nts atomic number 18 the first onenesss who teach us how to take over with manners and cultural customs. The education that we standard at home can be different for everybody and the reason is different cultures, languages, and religion.The mood our p atomic number 18nts and families teach us can be defined as unification of bank clerk and problem posing methods, the pargonnts are the teachers and we are the students, virtually clocks the parents purpose the banking concept, they scold and give commands and the students honest listen and film the commands. As Freire declares Education thus becomes an act of depositing, in which the students are the depositories and the teacher is the depositor. quite of communicating, the teacher issues communiques and makes deposits which students patiently receive, memorize, and repeat.This is the banking concept of education, in which the scope of action allowed to the students extends scarcely as far as receiving, filing, and storing the deposits (Freire 72). Freire tells us that utilise banking educat ion, the parents become narrators and the children just containers to be alter with the parents knowledge. Pedagogy of the Oppressed emphasizes that communication surrounded by parents and children, doesnt exist in a banking education. Banking education means suppression and by suppression, children are limited to extend their unwraping process by macrocosm change by the parents ideas. scarce do the parents cod that apply a bank-clerk method minimizes or annuls their childrens creative power? Some parents do non realize it, they become oppressors and their children the oppressed. They guide their children inexperienced and ignorant. The parents think that their children keep up to contemplate what they teach them without asking or speculative anything, this means they would be integrated into the corporation accepting the pass-off role obligate on them. Strepsiades can be a good example of a yield victimization banking education. Strepsiades indispensablenesss his son to join the Thinkery to learn the two logics to hand over him from his debts.In the beginning, Pheidippides does not deficiency to join the Thinkery because he believes that mint from the Thinkery are crazy and what is taught is a fraud. Finally, Strepsiades persuades Pheidippides and he joins the Thinkery. Strepsiades claims So tutor him in your two logics traditionalistic Philosophical Logic and that flashy modern sophistic logic they call guilty because its so wonderfully wicked. In any case, if he cant master both logics, I swear that he learn the Immoral charitable of argument (The Clouds 66). Strepsiades does not question Socrates methods, he tells Socrates to take his son as his student and teach him the two logics.Stresiades does not misgiving some(prenominal) it would take for Pheidippides to learn the two logics. Stresiades key outs Pheidippides just as tool that would innkeeper the purpose of a neutraliseing to pay his debts. Pheidippides is the oppressed and he can not question or criticize any method that they would use in the Thinkery to teach him the two logics. However, separatewise parents want mine, using a coalition of both educational methods, sometimes speech in a mandatory management and nothing is negotiable as Colonel Graff, the designate of the meshing school, does with annuler.Occasionally, my parents talk to me as a friend in a shrewd counsel, sharing their experiences and exposing their problems. As equal human cosmoss cosmoss, we reach the communication between teacher and student in the process of instruction from each other we expose Freires emerge cognisance. We do not see parents just as an authority, we see them as friends, to breakher, finished dialogue, critical criteria, and creativity we develop a problem-posing education.In Enders case, he is the third child of the Wiggins family he knows that he could not stay with his biological parents, his instincts push him toward newfound experienc es and the recognizey of new things. He leaves his parents in an early age to join a battle school. origination on that day, Colonel Graff acts as Enders founding commence at the school and Enders life would not be the same again. exchangeable Ender, I felt the same draw when I first joined culinary school at age of 13, sledding my family far away to experience one of the biggest challenges in my life.I would be alone in a place where everything and everybody was unkn accept to me. This life experience was a vital blow up of my educational journey. As Freire believes Students, as they are increasingly posed with problems relating to themselves in the humanity and with the world, will feel increasingly challenged and have to respond to that challenge (Freire 81). Freire thinks that when we find challenges in our life, that relate to ourselves, we develop the power to get hold of the picture critically the way of our universe of discourse in the world and in which we find ourselves beseeming teachers-students and students-teachers.Graff enforces banking education on Ender, manipulating, isolating, and limiting his existence in the school. Graff believes We could be wiped out and it would adjust, it would get on with the next step in evolution. But humanity doesnt want to die. As a species, we have evolved to survive. And the way we do it is by straining a straining and, at start, every hardly a(prenominal) generations, giving birth to genius. The one who invents the wheel. And light. And flight. The one who builds a city, a nation, an empire. (Enders pole 35). Graff explains to Ender why they chose him to join the battle school.He tells Ender that they call him to be a hero and save humanity. As a tutor and teacher. Graff, organism a bank-clerk, pushes Ender to his limits, barely Enders reception is different, the to a greater extent they challenge and isolate him the more he awakes his emergent knowingness. Ender soon becomes the exceed st rategist and overhauler of the battle school. On the other hand, Pecolas story is in all different from Enders. Pecola bears the blame for the sins, crimes, mistakes or misfortunes of her parents, she suffers abuses from her parents, and people at the school withal the unmake from the grocery store that sees through her.She is toughened as a marginal soul who does not fit in to uncontaminating peoples view of what spectator means for society. For Pecola, beauty means to have blue shopping centreball. Pecola feels As long as she looked the way she did, as long as she was ugly, she would have to stay with these people. Somehow she belonged to them. large hours she sat looking in the mirror, stressful to discover the secret of the ugliness, the ugliness that do her ignored or despised at school, by teachers and buildmates alike. She was the only member of her frame who sat alone at a double desk. The blues eye 45). Pecola does not like the world of isolation and forbear ance where she lives. She associates black with ugliness. She tries to find an answer to why people ignore and despised her at the school and at home. She thinks that the solution for all her problems is to get blue eyes, and for her blue eyes are synonymous of acceptance and beauty. unluckily Pecolas experiences at the school are not pleasant, fortunately, we join the educational world going to the school, and enjoying the adbantanges of education.The school of life unneurotic with the other educations helps us to improve our civilization. In this process, we find educators that would choose the banking brass or the problem posing method. In my experience, some of the professors that I had in the past, used banking system they would become transmitters and we would be the receptors. Most of the time with this kind of education you learn w abominatever the teacher tells you to learn, but in a short period of time this information would disappear. With a problem-posing education t here is a relationship between professor and student.The class would become more active and teacher and student would become subjects of the educational process and humanism, they would learn from each other. Freire believes Those who use the banking approach, wittingly or unkno earngly (for there are innumerable well-intentioned bank-clerk teachers who do not realize that they are serving only to dehumanize), fail to perceive that the deposits themselves contain contradictions or so reality. But, sooner or later, these contradictions whitethorn lead formerly passive students to turn against their vapidity and the attempt to domesticate reality.They may discover through existential experience that their feed way of life is irreconcilable with their employment to become fully human (Freire 75). Freire tells us that sometimes bank-clerk teachers do not realize that this method affects the students. It limits their thinking capability to be critical, to be creative and to develop n ew theories or ideas. He also tells us that the contradictions somewhat reality sometimes may lead the passive students to awake their consciousness and to go against their teachers and the banking method in regularise to become fully human.For example, Ender usually is pushed to his limits by Graff who uses a banking method, isolating him from the rest of the students, challenge and changing the rules always. But Ender never surrenders, he answers his teachers in a problem exemplar way solving all the challenges using his emerging consciousness. It is true that at a certain point, Ender believes Its the teachers, theyre the enemy. They get us to fight each other, to hate each other. The game is everything. Win lure win. It amounts to nothing (Enders game 108).Eventually, Ender sees the teachers as his enemies and the game as nothing, which he demonstrates through such actions as his at the battle against two armies. As Freire says the contradictions about reality, leads the p assive students to turn against the domesticate reality. Ender declares Im trapped here, Ender thought, trapped at the End of the World with no way out. And he knew at last the sour perceptiveness that had come to him, despite all his successes in the Battle School. It was despair (Enders secret plan 141).Ender tells us how he feels about being manipulated and also about lacking tally over his own life. He fears the possibility of running out of ideas and not being able to win. He is worried because he has a huge responsibility. He is the last hope of the humanity. He knows that if he wants to win against the Buggers he has to learn more about them, he has to learn how to love his enemies, this way he finds their weaknesses and he uses this strategy to destroy them. However, Ender and Pheidippides are from different genres and belong to long-distance eras.Pheidippides in the Thinkery is exposed to radical thinkers like Sophistry and by highly visionary thinkers like Socrates. Ab ove all, this creates repercussion, undermining traditional set and corrupting the moral of youths. Sohpistry is a polish off example of a problem thug method and he teaches Pheidippides that the principles of a society, such as justice and truth, are just concepts that can be adapted or interpreted to the needs of society. After he graduates from the Socrates Thinkery, Pheidippides believes that he is a new man.Using his emerging consciousness he thinks that with this power he can challenge everybody and everything. Pheidippides points out But now, now that Socrates has made a bright Pheidippides of me, now that my daily diet is Philosophy, Profundity, Subtlety, and Science, I propose to prove beyond the swarthiness of a doubt the philosophical propriety of beating my Father (The clouds 103). Pheidippides emerging consciousness allows him to break and create his own rules, he says that his father deserves the beating because his father logical him to play a lyre and sing a so ng even when Pheidippides did not indirect request to do it.His father keeps ordering things and Pheidippides did not agree with his fathers wishes, thus he beat his father. Pheidippides justifies his acts telling his father that he beats him because he loves him and he says that for him loving and beating are synonymous. Pheidippides emerging consciousness makes him a bully. Never legal opinion Pheidippides, Pecolas classmates torment and abuse her for being black and ugly, she is also raped by her father, and eventually she becomes pregnant by him.Although the bungle dies, her mother treats her coldly, as she thinks Pecola is ugly and is dishonored of her. Pecola becomes a martyr, she just wants to disappear from this world. She thinks that she is trustworthy for all bad things that happen in the world. Claudia who is Pocolas friend comments The damage do was total. She spent her days, her tendril, sap-green days, walking up and down, up and down, her head jerking to the bea t of a drummer so distant only she could hear. Elbows bent, hands on shoulders, she flailed her arms like a bird in an eternal, grotesquely indolent effort to fly.Beating the air, a winged but grounded bird, intent on the blue void it could not reachcould not even seebut which filled the valleys of the mind. (The bluest eye 204). Claudia describes Pecola who has lost her mind. Pecola is force farther into her semblance world, which is her defense against violence and cruelty. The school of life awakes Pecolas emerging consciousness in a different way from the other students, instead to expose to the world and submit the challenges she drives herself into a state of madness over the blue eyes.Tired of a dark and piteous world she decides to disconnect with the reality and she creates her world, with her own rules and friends where everything is beautiful and perfect, where she has the bluest eyes. It is true, that our emerging consciousness is the vector sum of our different edu cations that is based on a problem-poser method, it does not serve the concern of the oppressor. Freire thinks as revolutionaries, we perceive the world as a reality in the process of evolution instead of a static reality. hence we should strive for a humanist society.